Monday 6 January 2014

Tips to Maintain Your Focus on Quality Customer Experience During Holidays

Holidays usually bring influx on of customers on e-commerce websites because the clients prefer online shopping as it saves the precious time. Usually, retailers fail to provide a quality customer experience during the holidays that costs them loss of billions. Why vendors fail to maintain the quality service during rush hours or holiday season? There are a number of factors but the most debated issue is the increased traffic on a website.  Handling with a variety of customers at a time, the sales persons usually lose focus and deliver a below standard service. However, this is not something impracticable, by just following a few simple steps; you can stay focused on delivering an enhanced customer experience.

Make Proper Prior Planning and Preparations

None of the retailers can reap the full benefits of a holiday season until or unless he makes all the necessary preparations that may include use of right customer service tools and proper training of employees. You need to stay aware of latest sales and customer service trends and then make preparations accordingly.

Keep in Mind the Ultimate Purpose of Your Service

Whatever, the market condition is, you need to keep your focus on the accomplishment of your ultimate purpose that could be ‘increased sales’ and a good repute in the market. Doing this, will help you keep up a standard customer service for all kinds of customers and in all kind of situations.

Provide a Multi-Channel Support

Just providing a couple of contact points for supporting your online customers during holidays is not enough. You need to provide a multichannel support and assign specialize support representatives. For instance, you can offer live chat support, email and telephonic support for your online business. This practice will not only reduce the load from a single channel but will also help you stay focused on providing quality customer service.

Stay in-Touch with Authorities

Serving during holidays, your sales persons might come across different situations where they have to make decisions while providing an out of the box solution. Whatever the situation is, they should adhere to the policy of providing superb customer experience and for which they can take up assistance of retailers or senior customer service representatives.  

Adopting the above mentioned simple tips, any online vendor can deliver a standard customer experience while coping up with increased web-traffic during holiday season.

2 comments:

  1. Your blogs and its stuff magnetize me to return again n again.

    online electronics shopping in uae

    ReplyDelete
  2. I like the tips provided in this article. They gave me a hope that I can work on this factor to get positive returns. During holiday season there is an increase in web traffic and its really important to maintain the quality service for better customer experience.
    customer experience analysis

    ReplyDelete